Privacy Policy

Last updated: 03/18/2026

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At High Mountain Taxi, we respect your privacy and are committed to being transparent about how we handle your information. This Privacy Policy explains what we collect, why we collect it, how we use it, and what rights you have. By using our services, you agree to the practices described here.

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Information We Collect
  • Contact & Account Information: Name, phone number, email address, and physical address.
  • Communications: Records of calls, text messages, emails, and chat interactions with our team or our AI booking agent, Claire. Calls and texts may be recorded or transcribed for quality assurance, dispute resolution, and service improvement, including training of automated systems.
  • Third-Party Data: Information from mapping, analytics, and advertising partners that helps us operate and improve our service.
  • Payment Information: Credit card or other paymen tdetails, processed through secure third-party gateways. We do not store fullcard numbers.
  • Booking Details: Pickup and drop-off locations, ride times, passenger count, and any special requirements (such as extra luggage).
  • Usage Data: IP addresses, browser type, device identifiers, pages visited, and cookies when you use our website or app.

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How We Use Your Information
  • Book and dispatch your ride, and communicate with you about it
  • Process payments and handle billing inquiries
  • Send booking confirmations, driver updates, and arrival notifications by SMS, email, or phone
  • Improve our routing, dispatch systems, and AI booking tools
  • Maintain records for safety, insurance, and regulatory compliance
  • Detect and prevent fraud or misuse of our services
  • Send you occasional promotions or offers — you can optout at any time
  • Show you relevant ads on third-party websites based on your interactions with our site (see Cookies below)

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How We Share Your Information
  • Drivers & Dispatch Partners: We share your name, phone number, and pickup/drop-off details with the driver assigned to your ride and with our dispatch software providers.
  • Payment Processors: To authorize and complete transactions.
  • Service Providers: Third-party vendors who help us operate — including SMS platforms, mapping services, analytics tools, CRM systems, and AI providers. These vendors are permitted to use your data toprovide services to us.
  • Legal Requirements: If required by law, court order, or to protect the safety of our passengers, drivers, or the public.
  • Business Transfers: If High Mountain Taxi is acquired, merges with another company, or transfers its assets, your information may transfer to the new owner as part of that transaction.
  • Aggregated Data: We may share anonymized, aggregated data (which cannot identify you) with any third party for research, analytics, or commercial purposes.
  • We will never share your SMS opt-in status or mobile phone number with third parties for their own marketing purposes.

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SMS & Phone Communications

When you provide your phone number, you may receive text messages from High Mountain Taxi about your booking — including confirmations, driver updates, and arrival notices. Message frequency varies. Message and datarates may apply.

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To opt out of SMS messages, reply STOP to any message. To get help, reply HELP or contact us directly. After opting out, you will receive one final confirmation and no further texts unless you opt back in.

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Supported carriers: AT&T, T-Mobile, Verizon, Boost, U.S. Cellular, and other major U.S. carriers. Carrier support may vary.

Calls with our team or AI booking agent may be recorded or transcribed. By calling us, you consent to recording for quality assurance, training, and service improvement purposes.

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SMS terms: www.hmtaxi.com/privacy-policy•  To opt out: reply STOP  •  For help: reply HELP or call 970-925-8294

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Cookies & Advertising

We use cookies and similar technologies on our website to remember your preferences, analyze traffic, and serve relevant ads.

  • Analytics: We use tools like Google Analytics to understand how visitors use our site.
  • Advertising: We use remarketing cookies —including Google's advertising cookie — to show our ads to past visitors on third-party websites.
  • Opting Out: You can opt out of Google's use of advertising cookies at Google's My Ad Center (adssettings.google.com), or optout of other ad networks at the Network Advertising Initiative opt-out page(optout.networkadvertising.org). You can also manage cookies through your browser settings.

Disabling cookies may affect some features of our website but will not prevent you from booking a ride.

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Data Retention

We retain your information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and maintain accurate business records. Ride history and account records may be retained foran extended period. SMS opt-in records are retained for a minimum of four yearsas required for regulatory compliance. You may request deletion of your personal data as described below.

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Your Rights

Depending on where you live, you may have the right to:

  • Depending on where you live, you may have the right to:
  • Request a copy of the personal information we holdabout you
  • Ask us to correct inaccurate information
  • Request deletion of your personal information (subjectto legal and operational limitations)
  • Opt out of marketing communications
  • Opt out of certain data sharing for advertisingpurposes

To make a request, contact us at info@hmtaxi.com.We will respond within the timeframe required by applicable law and may need toverify your identity before processing your request

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We use industry-standard security measures — including SSLencryption and restricted data access — to protect your information. No methodof data transmission or storage is completely secure, and we cannot guaranteeabsolute security. Please contact us immediately if you suspect unauthorizedaccess to your account.

Security
‍Disputes & Limitation of Liability

Any dispute related to this Privacy Policy is governed by thelaws of the State of Colorado. You agree to resolve disputes with us throughbinding individual arbitration rather than in court — this means you waive anyright to participate in a class action lawsuit related to your privacy or ourdata practices.

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To the extent permitted by law, High Mountain Taxi's liabilityfor any privacy-related claim is limited to the amount you paid us in the sixmonths before the claim arose.

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Changes to This Policy

We may update this Privacy Policy from time to time. When wedo, we'll post the revised version at https://www.hmtaxi.com/privacy-policy with an updated date. Your continued use of our services after any change meansyou accept the updated Policy. We'll notify you by email or site notice for anymaterial changes that affect your rights.

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Contact Us

Questions about this policy or how we handle your data? We'reeasy to reach:

High Mountain Taxi

214B Aspen Airport Businesses Center Unit B

Aspen, CO 81611

Phone: 970-925-4475

Email: info@hmtaxi.com

hmtaxi.com

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